Dazzled With Jargon

Our business is infested with idiots who try to impress by using pretentious jargon. -- David Ogilvy

Here is my message to everyone or anyone who cares about others sanity.
 
Cut the crap.
 
Please, when you explain something, try to use terms "normal" people with any kind of brain can understand. Don't talk down to us to try to make yourself sound important or more educated or vastly more worldly than the rest of us. Keep what you are saying interesting and keep our attention. I don't want to wish I had had five extra cups of coffee--no, a whole pot of Java--to try to stay attentive to what you are relaying to me.
 
Entertain us with a story, don't dazzle us with all the jargon and scientific names of what you do, how you do it and what equipment you use. Make us sit in awe of your work. Show us examples with words and gestures. Trace the object you are describing with your hands in the air between us. I can picture it if you keep my interest.
 
I also don't want to just hear all your success stories. Don't just leave out the errors and mistakes. Tell them as well, the many or few wrong turns, blind alleys and the twists of fate that put you where you are. Led to how you got there. We all make mistakes and blunders, shout them out to us. It only makes you more human and lovable when we can see your warts. We truly need to know how you have learned from mistakes and made a better world for your neighbors, family and the rest of the planet.
 
This goes out to the guys that know all the specs from the manual and want to give them to you...I just want a simple understanding how it works. Instruction please, simplified.

And if you can't talk to me without making me feel like an idiot, just point to what I need in the aisle or even send me down the road where they are as dumb appearing to you as I seem. You don't probably have time to lower your brain to my level. You probably have some theorem to resolve or technical manual to dissect that would hold your interest.

I will go hang out with the ditch-diggers. We will always need ditch-diggers. We can talk about shovels.

You must learn to talk clearly. The jargon of scientific terminology which rolls off your tongues is mental garbage. -- Martin H. Fischer